On streaming platforms nowadays, creating unique profiles for each member of your household is standard. While DIRECTV is traditionally known for their satellite TV offering, their streaming counterpart has been steadily growing as more customers cut the cord. In a streaming industry full of huge competitors, DIRECTV Stream fell noticeably behind with its outdated user model—treating a whole household as a single user, with diluted watch histories, conflicting recommendations, and no clear way to manage personal preferences or parental controls.
I designed and delivered a robust user profiles feature for digital streaming across TV, web, and app.
I collaborated closely with external design and research teams on the client-side, while also managing international time differences.
I documented detailed and comprehensive specs and for a seamless handoff to an external development partner.
I expanded DIRECTV's Aleck design system by documenting net-new components.
Apr 2023 - Jul 2023
Senior UX/UI Designer (me)
Design Lead
Client Team x 4
UX/UI design
Interaction design
Design systems
Documentation
Stakeholder management
"A beloved and highly useful feature that will up the service’s value even more"
"A great way to make the watching experience more closely tailored to an individual’s preferences"
To learn more about this project, feel free to reach out to me.
