Yoo 👋 I'm Syd!

I'm a Senior Product Designer with 7+ years of experience helping small startups to global brands turn complexity into clarity, and vision into reality.

Throughout my career, I've worked across a range of industries—from automotive and entertainment, to fitness and travel—solving complex business problems by understanding the unique needs of their customers. While I love creating intuitive and beautiful digital experiences that help users, I'm also passionate about scaling design systems that help designers and developers alike.

Originally from the US—I grew up in Pennsylvania, studied in New York, and launched my tech career in Los Angeles. Nowadays I’m living on the other side of the world, based in the city that stole my name 😉. When I'm not designing, you'll probably find me in the kitchen testing new recipes, practicing transitions on my Pioneer-XDJ RR, or soaking up that extra strong Aussie sunshine.

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In the studio with my good friend Charles Caesar